Coding is often a key task of the nitty-gritty process of conducting qualitative text analysis. Coding: “how you define what the data you are analysing are about” (Gibbs, 2007).By the end of this post, I hope you will be able to substitute the questions above (that often fuel your frustration and take down our self-esteem) with more constructive questions that will boost the quality of your analysis and help you make the most out of your data.īut before going any further, let's define a few important words to make sure we understand each other: Let me start by telling you something useful right away: a lot of things you think you are doing wrong is just the way the method works! In this blog post, I will give you some keys to understand and explain how the coding process happens in practice. You wonder why you are so slow, what you must have missed, and expect others to be much more ‘efficient’, 'good' and 'quick' than you at doing all this. Some of your themes start feeling like codes and some of your codes end up looking like themes. You have created some codes just to have to rename them the following day. You are in the process of reading your material over and over again. where does it fit in your learning curve?) = You have learned the basics of coding and you have started coding your material. When is it a good time to read this blog? (i.e.
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